Set the Right Home Price

Pricing your home aggressively has huge importance when you’re trying to sell your home. If the price is too high, it will run off buyers. If it is too low, then you won’t receive the true worth of your home. One of the best ways to price your home effectively is to look at the prices of competitor homes. This gives you the chance to see the whole process via a home buyer’s prospective. Don’t take shortcuts, and don’t be in denial about what you find. Based upon how others in your area have priced their homes, what is a fair price for your home?

Utilize Price Points

Buyers usually don’t have a specific price such as $305,999 in mind when they are looking for a new home. A house hunter will ask the agent to show them homes that are priced within a certain range. This range is normally divided by five or ten thousand dollar increments. Thus, price your home at one of these increments. Instead of an unnatural looking price point, move it down to the next price point in order to get more interested buyers.

Use Value Range Marketing

Consider using value range marketing because it could result in more interested buyers. This is a marketing technique in which you select a price listing based on the price that you would accept if the buyer gave you a check. Then choose a much lower price, and it will be the one that you would accept. But it is used as a beginning point to negotiate towards a middle ground offer. So, do not list the home at an exact price such as $496,000. Instead list your home in the range of $459,000 and $496,000.

Give Selling Agents a Bonus

A selling agent is one who provides buyers for your home. When there is a flooded market, many home sellers want to find ways to get agents to bring them more home buyers. One of the best ways to motivate selling agents is to offer a bonus. You might not like paying real estate agents more money just to do their job, but it will motivate them to bring in more possible buyers. Flashing around more money could get more money for your home.

Get an Aggressive Listing Agent

Get an aggressive listing agent who will really work in your favor. Talk to friends, family or anyone else about who they have used in the past to sell their home. Do the proper research and interview numerous agents before you hire the best one. Also, make sure that the agent has a well planned out marketing strategy before you sign a listing agreement.

Establish Two Way Feedback

If you really want to sell your home, don’t be offended when your agent gives you a little constructive criticism about your home. This could be anything from how to price your home to how to add more curb appeal. This is the best way for them to get the most money for your home. But the same agent must be willing to listen to you when you have concerns or suggestions. For instance, you might want the change the way that advertising is done by getting better flyers or offering better virtual tours.

Suggest Incentives and Pre-Paids

Sometimes a house hunter may have a short list of potential home purchases. Maybe you could do something to sway a house buyer in your direction. In order to do this, you could offer to buy down the interest rate on his loan. You could also offer to pay for closing costs, repairs, inspections or provide allowances for home upgrades after the closing date. Also, you could offer other incentives like offering to pay his cable bill, taxes, home owner’s association dues or even his gym fees for a year.

Stage Your Home and Enhance its Curb Appeal

Buyers will not make an offer for your home unless they are emotionally attached to it. Create the best first impression by staging your home and enhancing its curb appeal. Make sure that each room is beautiful and has a focal point that tells a story. Place colorful containers of potted plants on the front porch. Set the dining table with beautiful dinnerware. Put an interesting book on the bedroom nightstand. Set up the game room for the next challenging game. These are all ways to stage your home and boost its curb appeal.

Utilize a Pre-Inspection and Pre-Appraisal

Get an appraisal done before the buyer makes an offer. This is known as a pre-appraisal. This gives the buyer some objective insight about the value of your home, which could bring in more offers. Also, a lot of sellers like to have pre-inspections done so that buyers knows about potential problematic areas. However, be advised that you must disclose anything that is discovered during a pre-inspection, even if you don’t want to repair it.

Learn From Your Mistakes Early in the Game

Successful sellers are not afraid to find problems early in the game and make adjustments. For example, if you implement a marketing plan that doesn’t bring in new buyers regularly, this means that your listing price may be the problem, and it has to be reduced. But if there are a lot of buyers coming through the door, but no one is making any offers, this means that something is wrong with the home and not the price. There is something that needs to be changed, upgraded or added. A smart seller will do whatever it takes to find the problem and take corrective action.

In order to get the most money for your home, it takes a lot of hard work and dedication. This is the only way that you can attract the largest amount of potential home buyers. If you use one of the aforementioned strategies, then you will become a successful seller.

Categories: Selling Information

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